Final Project: Name and Logo

 A logo is something that when someone sees it you want him or her to know what he or she is looking at.  “What makes fashion brands more special than other?” Brand Story Joseph Hancock Page 138.  The thing that makes is special is having a logo that everyone can recognize.  “Fashion branding is the context that surrounds the garment as well as the image that designers, retailers, manufactures, and promotional consultants crate in order to encourage consumers to buy new items.”  Brand Story Joseph Hancock Page 5.  When first thinking of my logo I though of a W with golf clubs crossing them I though what do I need the golf clubs for just have the W that way men and women can wear my polo shirts for more than just golf.  The logo on the outside of every shirt will be a W and the name on the inside will say Womack’s.

W

There is nothing that special about it, but everyone will be able to read what it is that is the most important part.  “Fashion, according to Agins, is not about products, but rather about how they are marketed and sold as a brand image, or what she calls lifestyle merchandising.” Brand Story Joseph Hancock Page 29.  She makes a really good point.  You can have the best logo and the best product, but you have to be able to market it.  This is why my logo has classy writing and is real easy to understand what it is. “Fashion branding is a mixture of many elements and strategies that are generated to create product identity.” Brand Story Joseph Hancock Page 32.  Most important part about a logo is to crate you own product Identity, this will set me aside from any other company that I am competing with.  

Final Project: Create What you Would Want Them to Look Like

The new thing with golf is all about the materials that you use.  "The men's line is also advertised in typical Dolce and Gabbana style." Brand Story Joseph Hancock Page 68.  Its all about making something that you would wear, and what your style is.  People play golf in all different temperatures all over the United States and all over the world.  If you are playing golf in Las Vegas during summer time you don’t want to wear something that is 100% cotton cause it wont be able to breath and you would be really hot.  If you are playing in Carmel on a cool winter day you don’t want something that does not keep you warm.  It’s all about having the right clothes at the right time.  “Like many entrepreneurs, Pauwels, Theobald, and Woolcott continually examine their business strategy.”  Brand Story Joseph Hancock Page 138.  I have very breathable clothes for summer wear and warm clothes for winter wear.  You can wear my clothes in any temperature.  “Giving you the opportunity to wear your confidence.” Brand Story Joseph Hancock Page 161.  This is what people want when they golf.  Golfers want confidence when they golf and there is no better way to start then with what you are wearing.  I want to go with all the new colors.  The colors that are in style right now are cool bright colors.  Blues, green, orange, red and even pink many golfers want to stand out and that is what I am going to give them.  “Although dreaming is wonderful and everyone needs goals, it should be kept in mind that it might take some time to attain them.” Brand Story Joseph Hancock Page 138.  Understanding that you need to start out slow but, make a great product is really good information.  But I have to make something

Final Project: Define Your Market and Also your Identity

When thinking about my symbol I wanted to think about something that stood out, but is classy so that any golfer can wear.  "All of Johnny's fashion branding has been implemented through self promotion, work of mouth, or by using electronic methods such as e mail and the internet." Brand Story Joseph Hancock Page 109.  ITs all about understanding how you will get your product out in the open eye and what people use these days.  Internet is huge!  What I want my symbol to look like is an uppercase W with two golf clubs crossed over the W.  Not too much but just enough that the consumer knows what the clothes are used for.  The most important thing about selling golf clothes to golfers is that you have to be able to make them feel that they can’t live without your product.  “One objective of most retailers is to create stories, narratives, or myths that are reflective of popular culture, to entice consumers to purchase their products.” Brand Story Joseph Hancock Page 94.  Gofers are all about stories making them believe that they need something to make them better at what they are doing.  I have to be able to get my product out there and have to get people to start seeing my logo on clothes.  The sooner I get it out there the more people are going to see it and want to buy it.  “By definition, fashion branding is especially important in luxury retail.  The consumer looks for characteristic consistency of product, which includes quality, image and what the brand stands for and represents.”  Brand Story Joseph Hancock Page 95.  Once I have a solid product and it has great quality that is how I get my product going.  “Johnny’s branding strategies have included the use of a blog where he shares his personal experiences and relates them to his brand.”  Brand Story Joseph Hancock Page 109.  Any way that you can get people to view your company blogging is a great free idea.

Final Project: Who am I Aiming These Clothes At

I have a high-end golf product.  I already have an advantage because golf is already an expensive game.  “Lauren recognized that this market had a big spending power.” Brand Story Joseph Hancock Page 44.  Golf is one of those games where I can target my clothes to any age.  "Johnny is an avid fan of popular culture and is influenced by symbols that influence youth and signify Americans." Brand Story Joseph Hancock Page 111.  Looking at the small things all around me should influence my style on what I want to see on the golf course.  Working in the golf industry and going to golf school has showed me that there is a huge market from ages 15-25.  All of these young kids want to look great and have all the new expensive things that can make them look and play better.  This is not only a hard game to understand but anything that can make you play better you do.  People think if you look good, you can play good.  “In other words, the goal is to question what each fashion brand is about, why the companies advertise the way they do, and to learn not to take advertisements and brands at face value.” Brand Story Joseph Hancock Page 9.   This is going to be really important to my business this just tells me that I am going to have to get my name out there.  Advertising is what will get me started!  “The Abercrombie brand associates, as the retailers refers to its sales people.”  Brand Story Joseph Hancock Page 101.  If you are going to sell a product to a certain kind of person you have to be able to represent that product. 

Final Project: What You Want To Produce

My product is called Womack’s I make men and women’s golf apparel.  I make shirts, pants and over coats for winter time or early morning.  “We are what we buy, so for some of us fashion is a way to express identity.”  Brand Story Joseph Hancock page 3.  I want people to look at my product and have them look at it as something that is comfortable and make them feel good about themselves no matter what their handicap is and where they play at.  “Fashion branding has been defined as “The cumulative image of a product or service that consumers quickly associate with particular brand, it offers an overall experience that is unique, different, special and identifiable.” Brand Story Joseph Hancock page 4.  The first thing that people are going to know about my brand is that it is very comfortable very durable and everything that I produce is water resistant.  "But lack of space did not mean a lack of style, to create the perfect look."  Brand Story Joseph Hancock Page 146.  Just cause I am starting out small does not mean that i cant make a great product and get my logo out there.  People are going to start associating with the brand Womack’s.  People are going to start thinking that they look better and feel better about their game.  “Although many people have written about brands, few have really examined fashions brands and looked at those who sell fashion brands as storytellers.” Brand Story Joseph Hancock page 7.  This is what Womack’s need.  It needs a story.  We are not just a golf apparel brand but we are a golf apparel lifestyle.