A logo is something that when someone sees it you want him or her to know what he or she is looking at. “What makes fashion brands more special than other?” Brand Story Joseph Hancock Page 138. The thing that makes is special is having a logo that everyone can recognize. “Fashion branding is the context that surrounds the garment as well as the image that designers, retailers, manufactures, and promotional consultants crate in order to encourage consumers to buy new items.” Brand Story Joseph Hancock Page 5. When first thinking of my logo I though of a W with golf clubs crossing them I though what do I need the golf clubs for just have the W that way men and women can wear my polo shirts for more than just golf. The logo on the outside of every shirt will be a W and the name on the inside will say Womack’s.
W
There is nothing that special about it, but everyone will be able to read what it is that is the most important part. “Fashion, according to Agins, is not about products, but rather about how they are marketed and sold as a brand image, or what she calls lifestyle merchandising.” Brand Story Joseph Hancock Page 29. She makes a really good point. You can have the best logo and the best product, but you have to be able to market it. This is why my logo has classy writing and is real easy to understand what it is. “Fashion branding is a mixture of many elements and strategies that are generated to create product identity.” Brand Story Joseph Hancock Page 32. Most important part about a logo is to crate you own product Identity, this will set me aside from any other company that I am competing with.
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