1. What key characteristics of Ginch Gonch’s advertising makes them unique? Why do you think consumers buy Ginch Gonch products? I think the things that makes them different from everyone else is that, they have something that so many people want and it is something that no one else offers. People like different things.
2. Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable? I totally think that it is ok to use sex to sell something. If it works don’t change it. It makes people want it more because they want to look like that.
3. Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why? He noticed that there was a huge demand for his underwear in the gay market so he went after it like he should of. Sell you anyone that gets your product out there.
4. It you were in charge of Ginch Gonch’s next fashion assortment what would you call it? Why? I would not change anything, like the old saying goes if its not broke don’t fix it. This is something that people like and something that people are buying so keep making it work.
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