Final Project: What You Want To Produce

My product is called Womack’s I make men and women’s golf apparel.  I make shirts, pants and over coats for winter time or early morning.  “We are what we buy, so for some of us fashion is a way to express identity.”  Brand Story Joseph Hancock page 3.  I want people to look at my product and have them look at it as something that is comfortable and make them feel good about themselves no matter what their handicap is and where they play at.  “Fashion branding has been defined as “The cumulative image of a product or service that consumers quickly associate with particular brand, it offers an overall experience that is unique, different, special and identifiable.” Brand Story Joseph Hancock page 4.  The first thing that people are going to know about my brand is that it is very comfortable very durable and everything that I produce is water resistant.  "But lack of space did not mean a lack of style, to create the perfect look."  Brand Story Joseph Hancock Page 146.  Just cause I am starting out small does not mean that i cant make a great product and get my logo out there.  People are going to start associating with the brand Womack’s.  People are going to start thinking that they look better and feel better about their game.  “Although many people have written about brands, few have really examined fashions brands and looked at those who sell fashion brands as storytellers.” Brand Story Joseph Hancock page 7.  This is what Womack’s need.  It needs a story.  We are not just a golf apparel brand but we are a golf apparel lifestyle.