1. Why do consumers feel such a close attachment to their bags? I think consumers today feel so close to their bags because it is an attachment. It is something that you can spend a lot of money on and you want to enjoy it.
2. What is your favorite brand of bag, briefcase, or backpack, and why? How does this brand reflect your personality? Do you think you will ever switch to a different brand? There are so many great brand of bags out there today it is hard to name just one. For men it has to be LV, but for women it would have to be Dior. I think they make fun great bags that everyone can enjoy.
3. Now that you have read this chapter, go to www.dantebeatrix.com and explain how the company has evolved. What is the latest news? How do you think the line reflects current fashion? The first thing that I can see is that it looks like it is for a lot of kids. A lot of backpacks things that I really don’t like and things that I don’t think that I ever could enjoy.
4. Why do you think Dante Beatrix is so successful with the company’s ideas to pursue graphic design instead of just focusing on bag design? Is branding the key element that drives you to purchase a bag, briefcase, or backpack? Look at a bag you have now. Is it designer? What is the brand? What features really make it special, or is it really just the name that makes it unique? Describe your answer in detail. I think sometimes this is just what some people want. I think that branding is the most important thing that she can do and is one amazing thing that she needs to keep doing. Yes I have a designer brand it is Armani and I love it not only cause I love the brand but because I love how durable it is.
No comments:
Post a Comment