1. What is viral fashion branding? How did this form of branding make Johnny Cupcakes a well-known product line in the youth market? Viral fashion branding is things that you do on your own meaning no one else had to help you. I think that this helped to sell you the youth because he knew what they wanted to buy and what they wanted to see.
2. Why is viral fashion branding a good method for promoting product? Can you think of other brands that are currently using this process? This is a good reason in my mind to brand something because you don’t have to pay anyone else to do it. You know exactly what you want to do and what you want to sell. The only other thing that I can think of that would use this method would be another small retail place, but I don’t know of any of the top of my head.
3. How does Jonny Cupcakes allow customers to feel like they are special? Is the important and why? He makes them feel special by only making limited quantities of all of his shirts so it makes people feel that they are getting something great for limited time.
4. Do you think the Johnny Cupcakes brand relates to older customers like the baby-boomers and generation Xers? Why or why not? How does his use of nostalgia and popular culture influence his ability to reach different audiences? I don’t think that his brand relates to older customers. I think that is just mainly a younger crowed thing, but it is working out fine for him.
5. In your opinion, is Johnny Cupcakes a unique brand? What other items would you include in his product line? Yes he is a very unique brand I can’t think of any other thing out there like this. This is what makes his product do so well in the first place.
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