Tuesday, August 16, 2011

BOC Week Six: Why Jeans Cost $300

Jeans are the new thing and they have been for a few years know.  I think that jeans are that things that people can afford to say that they have a designer product.  These people can’t afford to buy a runway outfit, but they can save up their money and buy a pair of Gucci jeans just to say they own something Gucci.  Jeans are a huge market.  Guys can put on a pair of True Religion jeans and a sport coat and be considered looking good when we go out.  You don’t have to put on slacks any more.  The first reason that I can see is some of the really good jeans today are made right here in the United States.  If it cost $150 to make them then you at least have to charge %50 markup I can totally see how they can go for $300 or even more than that.  This is just a classic case of cost and demand people want them so we mark them up and sell them.  “Denim has gone from a casual to dressy, highly stylized item, “Sari Sloane, head buyer for Intermix stores, tells Us. “Trendy skinny-leg styles are more expensive to produce because they require additional attention to fit.”  http://www.californiastyleonline.com/2006/08/why-jeans-are-so-expensive.html.  People all over the fashion industry are seeing what jeans are doing to people all over the world.  Everyone wants them and everyone needs to get them.  I don’t see them going anywhere to soon.  Like I said as long as the demand keeps up they will not go down in price.  

No comments:

Post a Comment