Week Eight BOC: Trend Forecasting

Right from the first question I already knew what she was talking about when it came to trend forecasting.  Someone that has worked in the industry and keeps up to date with fashion can always know some sort of fashion forecasting, especially since she has been working in the in industry since 1981.  The second question is about how important is it?  I want to know how it is not important and that is exactly pretty much what she says.  People who work in the industry know how important it is to know what is going to be popular next and how you have to be on top of what people want.  That is how you get your business going is by making and selling things that are in style.  I love how she looks for next trends.  She said that she looks all over the world what people are wearing and makes a decision on what her next trend is going to be.  I also love how she talks about other big companies like Ralph Lauren and Tommy to see what styles they are coming out with.  These are some of the biggest designers in the world and they usually always have something good.  I love when she talks about how it is all logo overkill.  It is all about consumers remembering what they are buying, and someone else seeing what they bought.  This statement is so true.  Consumers can be free advertising for your brand. That is what you want as a company, well that is what I would want as a company.