You are the new designer of a product line of fashion goods. Using Johnny Cupcakes as a model, how would you promote this product to your target market? You have a very limited advertising budget and have to do most of the work yourself, so how would you spread the word about your product? How long do you think it would take for your product to reach the national or international markets? Why? The first thing that I would do is give all of my products to my friends for free and people that I just knew. This is a way to get your product out there for people to start seeing. I think the only way to really get something started is by word of mouth. If you don’t have that you really don’t have anything. Depending on how big that I wanted to grow I think that it would take my product a long time to get that big. The reason being is I have a small budget and would be hard for people to know what my product is outside of my city. I am not saying that it wouldn’t be nice to have a product to go that big I just can’t see it happening too quickly. I would have to put in a lot of hard work and have everything devoted to my business.
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