1. How has fashion advertising changed since the mid-twentieth century? What are some of the differences between ads that appeared before the 1950’s 1960’s, and today? The first thing that comes to mind is I think that there is a lot more sex in ads today. I think that there is a lot more skin that we put in ads today to sell the product. The main examples that I can always think about is when you have an amazing gouges women almost naked and selling men’s cologne. Us as humans today know what we like and we know what it will take for use to buy it.
2. What are some of the theories related to fashion branding? What do they say about fashion barding as a means of communicating with consumers? How do the contemporary ide4as of Hamilton, DeBord, Agins, Gobe, and McCraken relate to those of Barthes and Baudrillared? Like I said in the answer before the main ideas that I can see related to fashion branding as to be about sex. McCracken’s says “the need for brands to be studied from a meaning based model instead of the traditional information based model because of theoretical insufficiencies.” I think they all know what works for consumers they just look at is differently.
3. What types of meaning does Grant McCrachen associate with fashion products? Do you agree or disagree? If you disagree, what would you add to or delete from his list? Give an example of one of the meanings. McCrachen says, “That through social interaction, individuals assign status to fashion branded garments as well as types of consumer goods.” I think that he is spot on with this. I totally think that you have to have social interaction to sell anything. This is the best way to sell things because everyone will see it and everyone will want to buy what they see.
No comments:
Post a Comment