1. What is fashion branding? How does barding establish a product’s identity? Fashion branding is when you have a company or a product from a company that everyone knows what it is. A perfect example is Coco Chanel and what she has done for her brand. Like we talked in class today even though she has been gone the brand is very still alive with us today. Branding like Chanel makes their own identity because there is nothing else like this brand.
2. How are companies able to sell item like T-shirts, jeans, and sunglasses at high prices? Can you give an example of another item sold in the luxury market that might not have been traditionally perceived as a luxury good? The reason that companies are able to sell some of these things at such a high price is because there are people that love the product that they are buying. The first example that I can think of a luxury market is graphic T-Shirts. I have seen them go for over $100 and that is absolute crazy.
3. Race, ethnicity, religion, and sexual orientation play a part in purchasing decision. Identify three consumer groups that are different from you. In your opinion, do they differ from each other with regard to fashions and the types of brand they purchase? Why or why not? I think that these things are all very different. I think that all these things can have a huge impact on the selling and what someone is going to buy. It all depends on how you are raised and how you grew up. I think that sexual orientation is one of the biggest things that makes a decision on buying.
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