EOC Week 3: Exercise

Most designers and merchandisers that have an established name have been working for a while in the retailing, manufacturing, or design industry.  Identify someone who you feel reflects the type of fashion brand you would develop and write a 750 word essay on his career.  How has each of that person’s experiences helped them develop a successful brand?  What do you think the future of their brand will be?  Fashion Designer Giorgio Armani was born on July 11, 1934, in Piacenza, about 50 miles south of Milan, in the Emilia-Romagna region of Italy. He attended medical school for two years, dabbled in photography, fulfilled his military obligations in 1957, and then worked in a prestigious department store, as a window dresser. He joined Nino Cerruti as a designer from 1961 to 1970. Armani began a free-lance design business in 1970 with the encouragement of his close friend Sergio Galeotti, and established his own men's wear label in 1974. He gradually adapted his designs for women and added a women's wear line in 1975, in partnership with Galeotti who passed away in 1985. His sister Rosanna Armani teamed up with Armani as head of communication activities of the company.  The main reason that I chose do this on Armani was because when I was a little kid I was walking by his store in San Francisco, and my mom told me that he is best known for his blacks and whites.  Even still to this day I still think that Armani makes the best Black things for men and for women.  The colors that he uses I think are just amazing and he is wonderful with what he does with every aspect of this designing.  There are really three levels of Armani there is Armani Exchange, Emporio Armani and just Giorgio Armani.  That is the order it goes form cheapest to most expensive.  The second two are just really great things that he does and are true runway things that he will sell to the public.  I know that Armani is getting up there in age, but I really cant see his brand going anywhere in the near future it is just way to strong of a name to just fade away.  I see this brand going far into the future even after his death.