Tuesday, July 26, 2011

EOC Week 3: Discussion Questions

1.       Is Ralph Lauren a designer?  Why or why not?  Well this makes me feel really bad about this question.  Because I think that he is one of the best designers in the world.  I feel that he has changed the way that Americans wear clothes and how the word preppy really is and what it means. 
2.      Where did Ralph Lauren work prior to working for himself?  Why do you think this experience was beneficial to his career?  He is from the Bronx in New York and his family worked in the fashion district, so he has been around it all from a little kid.  I think that this was very beneficial to his career because it made him who he is today. 
3.      Currently, how many divisions does Ralph Lauren operate under his name?  Can you identify the target market of each division?  Are they homogenous or diverse?  When I worked for Ralph Lauren I could not believe how many things that they make.  They make everything from candles to bedding and a lot more. 
4.      What is your favorite division of Ralph Lauren?  How does that division emulate your personal lifestyle?  My favorite division of Ralph Lauren is his purple label.  Not only because it is expensive but it is made so good and it really shows what Ralph Lauren is.  Someday I hope to own a lot of purple label clothes only because of what Ralph Lauren is to American and what he is to me.
5.      How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion?  Can you think of someone else who compares to him?  Ralph Laruen is the best American designer because he changed how people look at clothing.  The only person that I can compare to him would have to be Tom Ford who is another amazing designer and is American as well.  I can totally see him becoming the next Ralph Laruen. 

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